Delivering the lead magnet

After the user signs up to your list we want to redirect them to a thank you page and email them your lead magnet.

Here's how to set this up in ConvertKit.

While you can deliver the incentive via your forms page, I prefer to instead deliver the freebie in the first email of a welcome email series.

Here's how to set this up in ConvertKit.

Step 1. In the Form settings page, set it to not deliver the incentive email.

Note: If you want a double opt-in list, keep the incentive email and the user will receive the freebie once they confirm their email.

Step 2. Upload your freebie to your WordPress in Media > Add new and copy the URL.

Step 3. Back in ConvertKit, go to Automations > Sequences and create a new email sequence.

Set the first email (welcome email) to be sent immediately. This is the email where you'll include the link to download your freebie.

Step 4. Create a rule that each user who signs up to a form will automatically be subscribed to the sequence you created earlier in Automations > Rules.

Step 5. You also want to make sure to remove subscribers from this series once they make a purchase, so they won't get any more "sales" emails.