High-converting opt-in forms
Lesson 12 Module 3
To design a high-converting opt-in form you need 4 things:
1. Compelling offer
Your offer is 90% of it. When you get the right offer and communicate the benefits, the rest is just about not messing it up.
2. Engaging headline that promises results
Rather than describing exactly what your freebie offer consists of, it's better to focus on what result the user can expect to achieve.
For example:
Title: Become a master copywriter in 5 minutes
Description: Enter your email to get 20 powerful persuasive phrases to instantly become a master copywriter!
3. Preview / thumbnail image of your freebie
Even if what you're offering is a digital download, people still want to "see" what they're getting.
This can be as simple as taking a screenshot of your freebie and resizing it to display next to the opt-in form.
You can do the screenshot, editing, and resizing all with Skitch. It's free and is what I use.
Another option is simply printing it out, snapping a picture of it with your phone, then resizing and uploading it to your blog.
If you want to go the extra mile you can use MockupShots. Unfortunately it's not free, but I wanted to mention it because it's what I use for mockups of my paid products.
4. Action-driven call to action
You definitely want to avoid saying subscribe or submit. Instead you want to use some power phrases to convince the reader to take the next step.
For example:
Putting it all together
Here are a few of my opt-in forms where I make it clear what you're getting, why you need it, and how to get it.
